Everyone has had this experience. You are minding your own business and, all of a sudden, a tune pops into your head. It could be a favorite song or a song you heard on your favorite streaming service. It could be a jingle for a product or a medication. At this time of year, it could be a Christmas carol. The refrain or the catchy lyrics play over and over in your head and you can’t seem to get rid of it. What is this phenomenon? Why do certain jingles jangle around in the mind? Why are holiday songs so prone to being stuck in the brain?
The experience of having music looping in one’s head is commonly known as an earworm. Other names for the phenomenon are stuck song syndrome, sticky music and musical imagery repetition. The medical term is involuntary musical imagery. The term earworm was coined in 1979 by a psychiatrist and is derived from the German word ohrwurm, which means musical itch. Earworms mostly appear spontaneously. They can occur when the mind is wandering or daydreaming. They can be associated with exposure to a song, either immediately or, more commonly, many hours later. An earworm can be triggered by a song that evokes a strong memory or specific situation. Women are more prone to earworms than men as are those who are musically inclined. The typical loop of music lasts from 20 to 30 seconds and plays back over and over for about 10 to 30 minutes, although rare cases can last for hours. Songs that have faster tempos or long, sustained notes are more likely to stick in the head.
The first known ad jingle was aired in 1926 on a radio station in Minneapolis. The ad was for the cereal Wheaties and each time the jingle was played, it was sung live in the radio studio. The ad (and the jingle) was successful, increasing sales of Wheaties by 60%, possibly by triggering midwestern earworms. The study of earworms far preceded the Wheaties jingle. Earworms have been studied since 1885. However, modern media (radio, television, music streaming) have bombarded us with songs and jingles and have made earworms extremely common. A study of 12,000 people from Finland found that 89% of people experienced an earworm at least once per week. About 20% of participants had an earworm multiple times a day. They also found that earworms decreased with advancing age. The incidence of earworms was confirmed in a study of 240 college students published in 2020. In the study, 97% of participants had an earworm within the past month.
Holiday songs are fertile ground for earworms for multiple reasons. First, there is opportunity. The songs are everywhere at this time of year (on radio, on television, in stores) and played constantly. Holiday songs also evoke strong memories, which in turn can unearth an earworm. The structure of the songs themselves are conducive to promoting earworms. Holiday music by design is simple and singable. The simple structure is easy for the brain to memorize thus laying down tracks in our minds for future playback. Lastly, many holiday songs have a common chordal structure. These chords are pleasant and festive evoking good memories; ripe territory for an earworm.
Is that holiday song rattling around the ear canal dangerous? Most of the time, earworms are harmless. In fact, they are part of a healthy brain and help us lay down memories. On the other hand, patients with obsessive compulsive disorder can have earworms under stress and earworms that last for hours and hours can be a sign of depression. If an earworm is accompanied by other symptoms, such as blacking out, confusion, loss of vision or a seizure, then a medical evaluation is indicated.
So, earworms are not usually harmful but they can be annoying. How can we scratch this musical itch? There are several proven ways to rid oneself of an earworm. One way is to walk at either a faster or slower pace than the tempo of the song. Another way is distraction. Read a book, watch a movie or engage in a task that requires concentration. This will redirect the brain. Speaking of redirecting, try changing your environment; go into a different room or take a walk outside. Another obvious approach is listening to a different song. One less obvious way to get rid of an earworm is to chew gum!
Aside from squishing holiday song earworms, what other recommendations can be made for a healthy holiday? Here are eight essential ingredients, loosely modeled after the American Heart Association Life’s Essential Eight:
1. Diet: try to stick to a heart healthy Mediterranean diet
2. Diet: try to limit sugary treats and snacks
3. Diet: when possible while cooking, substitute olive oil for butter
4. Exercise: try to maintain your regular exercise program during the holidays
5. Alcohol: try to limit alcohol. If you are drinking, limit to just one per night
6. Socialize: with family and friends, as much as possible
7. Sleep: try to maintain your regular sleep pattern and duration
8. Weight: try not to gain too much weight at the holidays!
Let’s have a safe, healthy and earworm free holiday season!